SEO Copywriting
What is SEO copywriting?
SEO copywriting is associated with making the content for the website to boost the SEO efforts. The content is purely themed i.e. it is related to the website topic.
SEO copywriting is sometimes associated with doorway pages or cloaking which is a technique to fool the search engines in which a webpage is created with random keyword stuffing and a redirect is implemented in the webpage that leads to a normal webpage. But that’s not true SEO copywriting is concerned with making the landing and optimized pages for search engines. It is totally a white hat SEO gaining momentum day by day.
Writing for the web involves both writing concise and engaging copy and making sure the copy uses words and phrases that will generate traffic for your site via the popular search engines.
Our approach involves pairing down your content to the absolute minimum and blending this with words and phrases that our research has shown people use when searching for your products and services.
Website copy writing blends both copy writing skills and Search Engine Optimisation (SEO) skills. SEO allows us to research your business and discover the words and phrases people type in to search engines such as Google. We look for phrases people use that other websites don't have in their copy.
